NDA Leather – Brand Identity
Identity and logo design for Portland-based accessory brand NDA Leather.
NDA Leather is about making unique leather accessories by hand using traditional sewing techniques and without the use of machines.
→ Briefing
Picpacker Motion Design needed to renew their brand identity. Their old one felt dated and wasn’t representing their company philosophy well enough any more.
→ Process
In personal meetings and video calls we discussed different directions. We presented three possible design directions. One of them was chosen and we improved it to fit them well.
→ Solution
We designed a visual system of geometric shapes to represent their versatility. The shapes are used in their animations and representative printed stationery.
→ Success
Their clients approved of the new identity right away. After a few months in use Pickpacker remains confident about their new look and uses the geometric shapes in their animations.
The logo combines the three letters NDA and is inspired by the brand’s signature leather straps.
The colors are inspired by leather tans.
“Transatlantika listened to our needs as a growing leather accessories brand. They helped refine our aesthetic, create a logo that embodies the essence of our craft and establish core identity visuals. They were easy to communicate with and super fun to work with!”
Giovanna Cafaro
Founder at NDA Leather
What we did:
- Brand Identity
- Color Palette
- Logo Design
- Typography
→ Project Info
Picpacker Motion Design – Brand Identity
Created in 2024
Client: Picpacker Motion Design
→ Transatlantika Team
Creative Direction & Design: Philipp Zurmöhle
Project Management: Johannes Bösser
Stationery Photography: Robin Tielker
→ View Project on