Airy packaging enables a successful retail entry at Bloomingdale’s New York City.
Covey Skincare
Packaging Design
Covey focuses on easy to use, dermatologist-formulated skincare routines with high quality, effective products.
Founders Emily DiDonato and Christina Garcia set out to simplify their skincare routine by minimizing its steps. Transatlantika was hired to design retail packaging for their existing products. We created elegant packs with a sense of minimalism.
The products are available at Bloomingdale’s department stores in the USA.
A “covey” is a small flock of birds that protect and care for each other.
The subtle clouds on the retail packs metaphorically give the birds a lot of space to fly. →
→ Briefing
Picpacker Motion Design needed to renew their brand identity. Their old one felt dated and wasn’t representing their company philosophy well enough any more.
→ Process
In personal meetings and video calls we discussed different directions. We presented three possible design directions. One of them was chosen and we improved it to fit them well.
→ Solution
We designed a visual system of geometric shapes to represent their versatility. The shapes are used in their animations and representative printed stationery.
→ Success
Their clients approved of the new identity right away. After a few months in use Pickpacker remains confident about their new look and uses the geometric shapes in their animations.
← A larger carton holds all three products needed for the full Covey skincare routine.
On the routine pack simple numbers and a gradient of all three colors indicate the products included. →
← Packaging design for the Covey “First Of All” cleanser.
Packaging designs for the Covey “Next Up” vitamin c serum and “Last But Not Least” moisturizer.
The back panels of the cartons use a bolder color and organizes further information about each product clearly.
“Transatlantika’s perfect blend of profound consultation and creative implementation has impressed us greatly.”
Franz Sickinger
Managing Partner at Picpacker
What we did:
- Color Palette
- Packaging Design
- Typography
→ Project Info
Picpacker Motion Design – Brand Identity
Created in 2024
Client: Picpacker Motion Design
→ Transatlantika Team
Creative Direction & Design: Philipp Zurmöhle
Project Management: Johannes Bösser
Stationery Photography: Robin Tielker
→ View Project on