Creating and developing a future for classic radio.
MYRA Smart Radio Mobile App
Conception, design and development of the MYRA smart radio app. The app is available for testing as a working prototype. If you are interested in being one of the first users, email us!
MYRA is designed to provide highly individualized and localized content for her listeners.
→ Briefing
Picpacker Motion Design needed to renew their brand identity. Their old one felt dated and wasn’t representing their company philosophy well enough any more.
→ Process
In personal meetings and video calls we discussed different directions. We presented three possible design directions. One of them was chosen and we improved it to fit them well.
→ Solution
We designed a visual system of geometric shapes to represent their versatility. The shapes are used in their animations and representative printed stationery.
→ Success
Their clients approved of the new identity right away. After a few months in use Pickpacker remains confident about their new look and uses the geometric shapes in their animations.
Without having to choose specific content the listener can enjoy music, news, event infos and more.
Real radio hosts address the listener and a personalized stream is created each time MYRA is turned on.
The logo design plays with the form of an amplitude and the letter m.
The stream content can be easily changed by the user with the help of MYRA’s innovative Radiolytics feature.
Just by making circles bigger or smaller the algorythm can be easily adjusted.
A simple and modular system of navigational elements make the app very easy to use.
A simple and modular system of navigational elements make the app very easy to use.
Segments that were played earlier can be accessed again.
To ensure the surprise character of traditional radio, future content (except the next song) intentionally cannot be skipped to.
“We felt like three agencies were presenting their design directions – that's how creative Transatlantika's solutions were.”
Client
MYRA Smart Radio App
What we did:
- Brand Identity
- Color Palette
- Logo Design
- Mobile App
- Naming
- Software Development
- Typography
→ Project Info
MYRA
Smart Radio App
Created in 2021
Client: Not disclosed
→ Transatlantika Team
Creative Direction & Design: Philipp Zurmöhle
Project Management: Jochen Wunder
Software Development Lead: Patrick Wolf
→ View Project on