A flexible identity for creatives on the move.
Picpacker Motion Design
Brand Identity
Picpacker ideate and produce quality moving content.
Their films and animations come in different styles and forms.
The brand identity we designed for them reflects that shape-shifting notion of their way of working.
While most of their work happens digitally
they meet people in real life – acquiring
new clients in physical meetings or on set
filming the content.
Business cards express their own identity
and leave a lasting impression.
→ Briefing
Picpacker Motion Design needed to renew their brand identity. Their old one felt dated and wasn’t representing their company philosophy well enough any more.
→ Process
In personal meetings and video calls we discussed different directions. We presented three possible design directions. One of them was chosen and we improved it to fit them well.
→ Solution
We designed a visual system of geometric shapes to represent their versatility. The shapes are used in their animations and representative printed stationery.
→ Success
Their clients approved of the new identity right away. After a few months in use Pickpacker remains confident about their new look and uses the geometric shapes in their animations.
Picpacker’s logo is made up by different combinations of geometric shapes. The flexibility of the mark highlights the versatile mode of practice the studio embodies.
The shapes from the logo make up a
lively pattern that can be used in
printed material like this notepad…
… and is a great tool box for Picpacker
to use in their animations.
On set the Picpacker team is wearing
branded apparel to let people know
what their up to.
Suggesting movement the geometrical
patterns create a colorful vibrant setting
for Picpacker’s striking imagery.
“Transatlantika’s perfect blend of profound consultation and creative implementation has impressed us greatly.”
Franz Sickinger
Managing Partner at Picpacker
What we did:
- Brand Identity
→ Project Info
Picpacker Motion Design – Brand Identity
Created in 2024
Client: Picpacker Motion Design
→ Transatlantika Team
Creative Direction & Design: Philipp Zurmöhle
Project Management: Johannes Bösser
Stationery Photography: Robin Tielker
→ View Project on