Picpacker Motion Design – Brand Identity
New technology analitically presented
Procure Ai’s brand identity is designed to combine a modern technical look-and-feel with the sophistication of a trusted brand.
Inspired by the rich history of computing, the aesthetic looks towards the future with a minimalistic visual approach.
→ Briefing
Picpacker Motion Design needed to renew their brand identity. Their old one felt dated and wasn’t representing their company philosophy well enough any more.
→ Process
In personal meetings and video calls we discussed different directions. We presented three possible design directions. One of them was chosen and we improved it to fit them well.
→ Solution
We designed a visual system of geometric shapes to represent their versatility. The shapes are used in their animations and representative printed stationery.
→ Success
Their clients approved of the new identity right away. After a few months in use Pickpacker remains confident about their new look and uses the geometric shapes in their animations.
The circle from the dotted logo can act as a graphical element in layouts.
Dotted pattern that makes Procure Ai’s procurement technology come to life.
The website has a futuristic feel and focuses on easy navigation.
The bold typography focuses on straight-forward information.
The typeface Archia has a technical appearance with a sympathetic human aspect.
The color palette enables the identity to either brightly get the viewer’s attention or lay out information in a toned-down way.
The 16 dots in the logo are symbolizing data points that are organized and optimized.
It visually highlights one of them to express the diagnostics being done with the help of AI.
Images get a duotone coloring to bring real and digital processes together.
The icon for the web application uses the dots from the logotype while highlighting some dots to form an abstract P.
“Transatlantika’s perfect blend of profound consultation and creative implementation has impressed us greatly.”
Franz Sickinger
Managing Partner at Picpacker
What we did:
- Brand Identity
- Color Palette
- Logo Design
- Typography
- Web Design
→ Project Info
Procure Ai – Brand Identity
Created in 2020
Client: ProcureAi Ltd.
→ Transatlantika Team
Creative Direction & Design: Philipp Zurmöhle
Project Management: Johannes Bösser
Stationery Photography: Robin Tielker
→ View Project on