Illustration to figuratively smell delightful scents.
Symrise
Perfumers’ Compendium Illustrations
Symrise is a major producer of flavours and fragrances.
For the 2020 edition of their Perfumers’ Compendium book, which was designed by Heine Warnecke Design, watercolor style illustrations were created to accompany the different flavour profiles.
Created in collaboration with Heine Warnecke Design.
The project won a Red Dot Design Award, a European Design Award and an iF Design Award.
While most of their work happens digitally
they meet people in real life – acquiring
new clients in physical meetings or on set
filming the content.
Business cards express their own identity
and leave a lasting impression.
… and is a great tool box for Picpacker
to use in their animations.
→ Briefing
Picpacker Motion Design needed to renew their brand identity. Their old one felt dated and wasn’t representing their company philosophy well enough any more.
→ Process
In personal meetings and video calls we discussed different directions. We presented three possible design directions. One of them was chosen and we improved it to fit them well.
→ Solution
We designed a visual system of geometric shapes to represent their versatility. The shapes are used in their animations and representative printed stationery.
→ Success
Their clients approved of the new identity right away. After a few months in use Pickpacker remains confident about their new look and uses the geometric shapes in their animations.
The shapes from the logo make up a
lively pattern that can be used in
printed material like this notepad…
On set the Picpacker team is wearing
branded apparel to let people know
what their up to.
On set the Picpacker team is wearing
branded apparel to let people know
what their up to.
On set the Picpacker team is wearing
branded apparel to let people know
what their up to.
The shapes from the logo make up a
lively pattern that can be used in
printed material like this notepad…
The shapes from the logo make up a
lively pattern that can be used in
printed material like this notepad…
“Transatlantika’s perfect blend of profound consultation and creative implementation has impressed us greatly.”
Franz Sickinger
Managing Partner at Picpacker
What we did:
- Illustration
- Printed Goods
→ Project Info
Picpacker Motion Design – Brand Identity
Created in 2024
Client: Picpacker Motion Design
→ Transatlantika Team
Creative Direction & Design: Philipp Zurmöhle
Project Management: Johannes Bösser
Stationery Photography: Robin Tielker
→ View Project on